Delivering development innovation.
A collaboration of some 40 property research, marketing and sales professionals, committed to bold thinking, creatively applied to drive project profitability through enhanced sales performance.
Christopher
Rooke.
Managing Director
A seasoned property professional and respected project marketer, Christopher is Managing Partner of our sister company, One Fell Swoop. Christopher turns consumer and market research into superior development outcomes that drive sales success.
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Floyd
McMillan.
Research and Advisory Director
Floyd leads our property market and consumer research team. With over 20 years’ experience, he is an accomplished moderator and experienced in conducting focus groups, in-depth research, ethnography, message testing, and quantitative and qualitative segmentation and profiling.
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David
Leiton.
Marketing Director
An experienced consumer brand marketer, David has worked locally and overseas with P&G, American Express, Sony, Nike, Coca Cola, NBN Co and various property developers. He leads a talented creative and production team and media planning and buying specialists.
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Jonathan
Tan.
Sales and Operations Director
With 10 years in property marketing and sales, Jonathan brings unique client-side experience to his leadership position. Key responsibilities include managing client relationships and recruitment and management of dedicated sales teams and specialist channel agents.
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